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A Statement Expressing Empathy 

Tell your customer why you understand their struggle. Then demonstrate authority by talking about things like the number of years you’ve been in business, the number of customers you’ve helped, the problem you’ve helped them overcome, and the success you’ve helped them experience. 

This paragraph is a good place to tell your backstory as it relates to the customer’s success. Or you can tell a story of transformation you’ve experienced that is relevant to your customer’s journey.