Headline Explaining What You Do

Write a few words on how your offer improves your customer’s life

Insert Benefit Here

Insert Benefit Here

Insert Benefit Here

Insert Headline For Stakes Section Here

Talk about what’s at stake if customers don’t buy your product. Explain how the problem is making them feel and why things shouldn’t be this way.

Insert Headline For Value Proposition Section Here

Optional: Add a little more information to set up this section

Insert Benefit Here

Explain how this benefit will positively affect the customer’s life

Insert Benefit Here

Explain how this benefit will positively affect the customer’s life

Insert Benefit Here

Explain how this benefit will positively affect the customer’s life

Insert Headline For Guide Section Here

Empathetically connect with your customers by letting them know you can relate to what they’re going through. Then assure them that you’re equipped to help them solve their problem.

Brands We’ve Worked With

Insert Headline For Testimonials Section Here

Optional: Add a little more information to set up this section

“I was facing an incredible challenge before I purchased X product. Now my problem is solved and my life is better!”

Name

Position

“My life was miserable before I did business with X Company. Now I’m happier and more successful!”

Name

Position

“I was facing an incredible challenge before I purchased X product. Now my problem is solved and my life is better!”

Name

Position

Insert Headline For Plan Section Here

Optional: Add a little more information to set up this section

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1. Do This Simple Thing

Explain the benefits your customers will experience when they take this step

2. Do This Simple Thing

Explain the benefits your customers will experience when they take this step

3. Do This Simple Thing

Explain the benefits your customers will experience when they take this step

Insert Headline For Product/Pricing Section Here

Optional: Add a little more information to set up this section

Product/Pricing 1

$99

Describe the features and/or benefits associated with this pricing/product

Most Popular

Product/Pricing 2

$199

Describe the features and/or benefits associated with this pricing/product

Product/Pricing 3

$499

Describe the features and/or benefits associated with this pricing/product

Insert Headline For Explanatory Paragraph Section Here

Hook your readers in this opening paragraph. This is a good place to use your One-Liner. Or you can use use whatever elements from your BrandScript you’d like. Consider starting with the main problem your customer is experiencing.

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At [Company Name] we know that you want to be (a/an) [identity transformation]. In order to do that, you need [character want]. The problem is [external problem] which makes you feel [internal problem].

We believe [philosophical problem]. We understand [empathy] which is why we [authority].

Here’s how we do it: 1. [plan: step 1]. 2. [plan: step 2]. 3. [plan: step 3].

So [direct CTA]. And in the meantime, [transitional CTA]. So you can stop [failure] and instead [success].

Insert Headline For Lead Generator Ad Here

Explain how your lead generator will benefit your customer

This is where you insert your One-liner. Talk about the problem, give the solution to the problem, then ramp up the success.

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